About Us | First Watch Menu

Who We Are

Welcome to First Watch, where mornings begin clean and food are made from scratch. We’re not your traditional breakfast spot—we’re a chef-pushed daylight hours café that’s flipping pancakes with reason and serving sunshine one plate at a time. Our passion? Creating sense-top meals with actual components, crafted with care.

The Story Behind First Watch

First Watch opened its doors in 1983 with a dream: to serve pinnacle-tier breakfast and brunch to folks that value real meals and a relaxed atmosphere. Starting in Pacific Grove, California, we’ve grown right into a nationally cherished brand with extra than four hundred places across the U.S. Each café holds genuine to our core promise: sparkling, flavorful food and authentic hospitality.

Our Mission and Vision

Our undertaking is built on one phrase: “You First.” That’s our dedication to each guest who walks through our doorways. We don’t simply make food—we make mornings better. We dream huge about meals that energizes your day while assisting the planet, farmers, and communities in the back of it.

Why People Love First Watch

People don’t just come to First Watch for the meals—they arrive for the feeling. Whether it is your Sunday brunch with pals or a Tuesday solo coffee run, you’ll continually discover:

  • A pleasant face

  • Warm, welcoming atmosphere

  • Thoughtfully crafted meals

  • And, of route, no deep fryers or warmness lamps—ever.

Awards, Reviews, and Recognition

We’re proud to have earned reward like:

  •  “America’s Favorite Casual Dining Chain” – Restaurant Business

  • “Best Breakfast” – USA Today

  •  Multiple Tripadvisor Travelers’ Choice Awards

Our visitors’ love and loyalty mean the sector.

First Watch and Community Impact

We don’t simply feed people—we assist them. Through food donation programs, charity partnerships, and sustainability efforts, we’re building a better future one community at a time.

  • Visit our website: First Watch

  • Download the First Watch App

  • Join our Sun eClub for offers and birthday treats

  • Follow us on social media:

    Instagram: @first.Watch

    Facebook: First Watch

    X (Twitter): @FirstWatch